How Sarvam's voice agents work across Mahindra Finance's business
Voice agents built by the Mahindra Group's AI division on Sarvam's platform have completed over one crore calls to date. They reach Mahindra Finance customers in their preferred language, at a time of their choosing.
1 Cr+
calls completed
12
Indian languages
3
areas of business
Background
Mahindra Finance is part of the Mahindra Group and one of India's leading NBFCs. It finances vehicles and tractors, has a growing presence in loans and mortgages, and offers insurance and investment solutions. Rural and semi-urban markets are its focus. It has 1,348 offices and reaches customers across 5,18,000 villages and 8,000 towns.
What the voice agents do
The Mahindra Group's AI division, Mahindra AI, developed the voice agents on Sarvam's platform. They operate across 12 Indian languages, and the partnership now spans three areas of Mahindra Finance's business.
- Sales: Relationship-management voice agents check in with customers and surface cross-sell opportunities across vehicle, tractor, SME, housing, insurance and investment products.
- Collections: The agents support the full lifecycle, from pre-due reminders through to write-off and repossession-stage conversations.
- Employee engagement: They gather field-level feedback. Leadership gets a more direct line of sight into frontline realities.
Our customers have always trusted us to stay close to them, whether they are in a city or a village. Voice AI has allowed us to extend that closeness at scale reaching people proactively, in their own language. As we diversify into new lines of business, this partnership with Sarvam is central to how we scale customer-first financial services across Bharat.
Raul Rebello
Managing Director & CEO, Mahindra Finance
How it works
Mahindra AI orchestrated sales and collections campaigns on top of in-house machine learning models. The models produce the predictions. Sarvam's voice agents turn them into real conversations, at scale, and in the customer's own language.
Every call is recorded and analysed by custom AI pipelines. The results feed a continuous-improvement loop and integrate with downstream systems and activities, including CRM, loan servicing and collections, to turn conversations into action.
A benchmark for AI at scale in financial services
More than one crore calls across sales, collections and employee engagement show what becomes possible when AI is embedded into the business and continuously learns from customer outcomes. Mahindra Finance has set a strong benchmark for what AI at this volume can look like in financial services. The expanded partnership with Sarvam was announced at Global Fintech Fest 2026.
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